This post is also available in: Spanish
The Las Vegas Review-Journal is reporting that Lady Gaga has signed on to do her own Las Vegas residency on The Strip in late 2018.
They report: “Rumored for about a year and a half, Gaga is set to announce a series of 36 shows at The Park Theater at Monte Carlo. Those familiar with the terms of her agreement say the run launches in the fourth quarter of next year, running for one year, and might extend into 2019.”
“Gaga is to earn approximately $400,000 per performance. A source familiar with her contract says online reports of her signing a deal worth $100 million for 60 shows are ‘way, way, way, off.'”
That’s still a lot money. At $400,000 per performance with 36 shows scheduled, that is $14.4 million.
Britney Spears has been credited as the harbinger of this new phenomenon in music and for revitiliazing the Las Vegas economy in general. Her show, Britney: Piece of Me, opened on December 27, 2013 at the Planet Hollywood hotel. In 2015, Spears extended her contract through 2017.
As of February, 2017, the show grossed over $135 million with over 980,000 attendees, making it one of the most successful residency shows in Las Vegas history. The success of the show highlighted a shift in both the culture and demographics of the Las Vegas Strip. Spears has been credited as having played a vital role in the expansion of nightlife and attracting younger people to the city. It was also reported that the residency brought an additional $20 million in annual earnings for Planet Hollywood, allowing it to revitalize the property in terms of both finances and popularity.
After the success of Britney Spear’s Las Vegas residency, other artists followed suit with their own shows including Bruno Mars, Cher, Stevie Nicks, Jennifer Lopez and Mariah Carey.
While it has yet to be officially announced, it looks Lady Gaga will be the next lucky star to perform on The Strip. Even if she doesn’t get her own Las Vegas residency next year, 2018 promises to be a big year for the pop star. She will be going on the European leg of her Joanne tour that was canceled due to illness, and she will be making her feature film debut in Bradley Cooper’s directorial debut A Star Is Born.