The first single from Australian singer Troye Sivan’s upcoming album “My My My!” is now available for download and streaming. The accompanying music video, which was directed by Grant Singer who has worked with the likes of Lorde and The Weeknd, was also released.
In a statement, Sivan said: “‘My My My!’ is a song of liberation, freedom, and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel – hopefully even to this song!”
The song is quite the banger, and may be some of the best work he has yet to release. We can totally hear it being played on the dance floor this summer at one of our favorite clubs or dives.
“Shine on, diamond. Don’t make me wait another day. ‘Cause passion is passion, you know it just as well as me, ” the track begins.
The music video for “My My My!” is a searing visual that features a new side of the pop prince as he explores the dirty under belly of an industrial complex where the video is set. The accompanying visual directed by Singer shows Sivan at first dancing alone in black and white only. Soon, we’re taken inside the warehouse of the industrial space where we see Sivan explore its grimy halls and dirty bathroom stalls. Soon, a trio of sexy shirtless men, including porn star and model Brody Blomqvist, come out of the darkness, invoking some steamy bathhouse energy into the clip.
“My My My!” is the lead single from Sivan’s upcoming new album that will be released by Capitol Records in the spring. This promises to be a big year for him. Hand-picked by designer Pierpaolo Piccioli, he is also the face of the Valentino Spring 2018 menswear advertising campaign.