Masashi Kawamura’s award-winning book, Rainbow In Your Hand, has us looking so crazy right now. Prrretty nifty!
This book started as a personal project in summer 2007, and was soon published from a Japanese bookstore “Utrecht”. It’s a flipbook, but rather than seeing animation, it creates a 3D rainbow in your hand. Since being published it has been featured on Japanese TV, Newspapers, major news & blogsites like yahoo news, coolhunting and fffffound. This book won this years NY ADC silver cube.
What do you think? We’re kicking ourselves for not thinking of this first!