Any expert prankster will tell you the best pranks get into the mark’s head. TV network [adult swim] pulled the greatest switcheroo ever — they started streaming the season 3 premiere of Rick and Morty without much fanfare.
— Rick (((and Morty))) (@RickandMorty) April 2, 2017
Of course, your immediate reaction is “This is a prank, right?” And you may even think to yourself “I’m not even going to click the link — they’re not gonna fool me!”
But then, seeds of doubt creep into your head. “Well, they probably put something up instead, like a leaked scene, or an original drawing.” But you still don’t click — until you think to yourself “They wouldn’t actually run it, would they? What’s the gag? Are they going to run it in miniature like they did with the Aqua Teen Hunger Force movie?”
Then you see people post on Facebook:
RICK & MO0RTY SEASON 3NOT A JOKEABOUT TO RESTART IN 30 SECONDS
“Oh, I get it, it’s obviously a Rick Roll — and they’ve switched it with Rick Sanchez. I get it. They just want to keep the joke going, and play along,” you think. But then, you’ve not known these particular friends to make that kind of joke. “Perhaps,” you wonder, “perhaps… it… is real? But there’s a typo in the post, maybe that’s a clue?”
Well, rest assured: IT. IS. REAL.
And the episode’s not a fake, either — it’s an outstanding premiere, following up on last season’s cliffhanger that found Rick imprisoned by the Galactic Federation. Nathan Fillion guest stars — but say more would be to rob you of the joy of watching new Rick & Morty for the first time in a year and half.
Unfortunately, we’ll have to wait a bit more for further episodes — [adult swim] says the series will start airing this summer.