For the first time, Valentine’s Day cards for gay and lesbian couples will be on sale at Sainsbury stores in the UK.
As Kombini notes, the design is more streamlined and contemporary than what is usually the case for this type of card in the supermarkets.
James Brown, Sales Manager of Sainsbury’s says, “Choosing the perfect Valentine’s Day card is a personal and sentimental experience, which is why we’re pleased to offer new same-sex cards and give all of our love-stricken customers the ability to choose the card that’s right for them.”
The Independent reports that it’s not the first time Sainsbury’s has championed same-sex couples either. Last year, its Christmas ad featured a gay couple for the second time in a row.